Johannesburg, South Africa - 10 June 2026
We have introduced Generocity, our zero-capex on-site solar migration pathway for agricultural operations that need a simple tariff switch to cleaner power without buying the generation asset themselves. Generocity is built around funded solar deployment, Foundation-1 ownership and management, and a new Power Purchase Agreement that gives qualifying operators a new and improved tariff at 40 percent below their current grid tariff from day one.
Why we created Generocity
Many agricultural operators understand the case for solar but cannot responsibly remove capital from stock, equipment, payroll, working capital, irrigation upgrades or production expansion to fund an energy project. We created Generocity to separate the infrastructure decision from the capital burden. If the site qualifies, the operator can make a simple switch to a new and improved tariff while we and our partners carry the funding, installation, insurance, monitoring and maintenance responsibility behind the system.
The switch we want to make simple
The core Generocity tariff path is not a solar purchase and not a loan. The operator does not buy panels or take on a separate maintenance obligation. The switch is commercial and operational: we replace the existing supply arrangement with a managed clean-energy system on the operator's own premises, and the operator pays Foundation-1 through a new and improved tariff under a Power Purchase Agreement. Where ownership at the end of the term is preferred, Asset Finance gives qualifying operators a finance-to-own route.
What zero capex means in practice
Zero capex means the operator does not buy the infrastructure. It also means the system is not treated as another project the operator must procure, insure, manage and troubleshoot alone. Our model places those responsibilities inside the programme structure. The operator keeps its attention on production, packing, processing, cold-chain continuity and distribution while our team manages the energy infrastructure performance behind the tariff.
Qualification before proposal
We do not present Generocity as a one-size-fits-all quote. Each opportunity starts with electricity bills, tariff data, consumption profile, premises information and an assessment of roof or ground suitability. We then test whether the site can support a bankable solar deployment and whether the commercial structure can deliver the intended 40 percent tariff improvement. Final pricing remains subject to engineering review, partner approval and formal proposal terms.
The agricultural loads we prioritise
Generocity is designed for loads where electricity cost and reliability have a direct impact on agricultural output. We prioritise production sites, packhouses, cold stores, irrigation schemes, poultry houses, dairies, piggeries, game operations, mills and agro-processing facilities with meaningful daytime demand and suitable installation area. We also assess qualifying community-facing organisations where recurring utility bills and site conditions make the model commercially sensible.
What we own and manage
Where a Generocity project qualifies, we own and manage the infrastructure for the term of the agreement. That includes the solar PV system, installation coordination, insurance, operations and maintenance, monitoring and performance support. We are building Generocity so operators are not left carrying a technical asset they did not want to manage. The operator should experience the outcome as a simple switch to a new and improved tariff, not as a new infrastructure department.
How Generocity fits into our wider platform
Generocity is our behind-the-meter layer. It solves what can be solved on the operator's own roofs and land. Where the operation needs more energy than the premises can generate, or where night-time and seasonal loads require a broader supply path, we can assess Lumen as the combined model. Our product logic is intentionally sequenced: start with the simplest bankable on-site asset, then add wheeled clean energy only where the whole operating profile requires it.
What operators should prepare
Operators who want to enter the Generocity assessment should prepare recent electricity bills, basic registration information, premises details, tariff context and any information about critical loads. We look for the real operating pattern, not a polished marketing version of the site. The better the bills and premises data, the faster we can test whether the zero-capex structure is technically viable and commercially meaningful.
Our commercial intent
Our intent with Generocity is to make solar migration feel like a simple tariff switch, not a capital project. Agriculture already carries enough operational complexity. We want qualifying operators to move onto a new and improved tariff, keep capital inside the operation and move toward cleaner power without taking on infrastructure ownership before the savings begin. That is the commercial discipline behind Generocity and the reason it sits at the front of our migration platform.